In 2018 Fall The Jordan brand has been hinting about upcoming innovations for some time now, and it was just a matter of guessing what that might be. The waiting was over and that day has come when company announced of the new FastFit system in Jordan XXXIII basketball shoes, which allows to abandon the laces.
The new basketball shoes model combines iconic details of the Air Jordan III and, at the same time, is born to shine in the culture of these days. Jordan wanted the new system to free the flight options on the court. "The flight was always part of the Jordan brand. Our team was considering the design of cosmic costumes and used it as an inspiration for the creation of Jordan XXXIII. Like costumes, the shoes have a visible mechanism of technology, which at the same time becomes an element of style, "says David Creech, vice president of design.
The innovative FastFit system is designed to keep the feet up to the foot and hold it firmly. It is noticeable that, even with the strong attachment of the sports shoes, they loosen during the game. The new Jordan system will keep the foot tight even during the movements.
How does FastFit work? The tightening system and mechanism in the sole are activated by pulling the loop on the front of the boot, thus creating a 360 degree lockdown. Another loop in is designed to release the tightening cables.